Madame Rouge a recently founded Sydney based company is bringing its range of “naughty things for nice ladies” into Sydney homes through “Intimate Viewings”.

Founded on the concept of party plan, the Madame Rouge Collection the range caters for the premium, tasteful end of this market, which is definitely an under represented market in Australia.

A Madame Rouge Intimate Viewing is a pleasantly tasteful experience of beautiful lingerie and other goodies to enhance your relationship.

A sneak peak at an average Viewing shows around 10 or so champagne sipping, 28-45 year old professionals and mothers. Some married, some single, but all there to experience products they wouldn’t normally seek out by themselves.

Founder of Madame Rouge Liz Lord is quick to point out that it’s not to say that women aren’t interested in spicing up their relationships..its just that generally they have to trawl through pages of products online or brave a sex shop to find what tickles their fancy.

She continues that this is the beauty of this type of party for women. Naturally, women find buying sensual potions, books and pleasure objects a much nicer experience over a glass of champagne in the comfort of their own home with friends.

At the Viewing a Madame Rouge Consultant runs through the range, which is profiled in a gloriously pretty catalogue. From the silk brocade bag, which come as standard with all orders from the Toy Chest, to the beautifully gift wrapped orders..no detail is overlooked.

There is even an optional catering service for Canapes & Champagne for ladies who want everything organised.

The Viewings to date have been a huge success with high praise from Hostesses. Liz puts this down to a rigorous selection process for the collection, where quality and taste are critical. From the Uk designer lingerie Playful Promises to the Australian designed and made Sally Jones Boudoir Chic range all products are chosen by a women for women.